Key Customer >Crossing

Go to Key Customer >Crossing Seminar

1.  Leading Edge

Key Customer >Crossing maximizes benefits of Key Account Management by giving ultimate new concentration on central and decisive Key Customer Cases.  You can use it for types and sizes of key customers and all key customer situations.

It is a >Crossing Business Move of memco Mempel Management Consulting and specifies the first-rate approach for performance, quality and effective procedures in Key Account Management. 

Up to now many concepts have been tried and numerous efforts and trainings have been carried out to improve key customer capabilities. But in most cases only single skills were improved. Companies and key customer people, which want to produce key customer success, recognise, that new methods of focus and specialisation have to be applied. These methods must show a substantial added value compared to traditional Key Account Management results.

They are looking for integrated, effective and cross-functional solutions, which use the best knowledge of methods, practices and people and apply these to current Key Customer Cases. That's the way we make Key Customer >Crossing work!

2.  Key Customer >Crossing

Backbone of Key Customer >Crossing is the >Crossing Business Move Method, which merges numerous best practices, procedures and methods to achieve greater results. It creates conditions and abilities to force key account success and it definitely goes beyond Key Account Management.  So today you may choose to take traditional Key Account Management approaches for your improving effort, or you better follow the pathways of Key Customer >Crossing.

The credo of Key Customer >Crossing is: "Merge Forces to Drive Excellent Results.^TM". The method shows three core competencies (red, yellow, green):

Want to learn more about >Crossing Business Move Method? Click here !

First core competence is the identification of existing strengths, methods, practices, knowledge and management concepts (we call them the >Crossing Forces) to achieve greater results in the special Key Customer Cases.   

The second core competence is the handling of five >Crossing Drivers: 

1. First Success

2. >Crossing Case Solutions

3. Best Practice Exchange

4. Scorecard Measures

5. Productive Mode Switches. 

These drivers guarantee that there is a maximum of cross functional input and practicable, focused output from spending analysing, concept-finding and training hours.

The third core competence is a set of multi-level results the approach produces by applying the five drivers. Use of Key Customer >Crossing can show results on four >Crossing Result Levels for a maximum of outcome:

1. Personal Results

2. Business Results

3. Company Results

4. >Crossing Guarantee     If special conditions are given.

    
3.  Key Customer Case Solutions

Key Customer >Crossing turns to critical Key Customer Cases and fights the challenges therein. By practicing Key Customer >Crossing you will get excellent solutions right for the special needs of your business. See this list:

 We are reworking our Key Customer Case Solutions list. 

 Please contact us, if you have questions or want to have more information 

 about the Key Customer >Crossing Move. 

For fast information go here !

4.  All Key Customer >Crossing Moves

Applying Key Customer >Crossing is a highly professional undertaking based on deep experiences. It demands openness to the need for improving although already strong and the will to take a broader look to the world.  

We offer a very range of goal-directed Key Customer >Crossing Moves to support a companies special Key Customer needs:

pdf = pdf-file    s/w = seminar/workshop    

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