Included: >Crossing Roadmap, >Crossing Certificate and >Crossing Handbook-CD ! 

1.  Seminar Outline  

Key Customer >Crossing maximizes benefits of Key Account Management by giving ultimate new concentration on central and decisive Key Customer Cases. You can use it for types and sizes of key customers and all key customer situations.

It is a >Crossing Business Move of memco Mempel Management Consulting and specifies the first-rate approach for performance, quality and effective procedures in Key Account Management. 

The Power Key Customer >Crossing Seminar is to introduce you to Key Customer >Crossing in detail and to develop insights, abilities and hands-on concepts for selected Key Customer Cases. Solutions you get will definitely go beyond Key Account Management. So today you may choose to attend an traditional Key Account Management seminar - or better the Power Key Customer >Crossing Seminar.

2.  Key Customer Case Solutions

Key Customer >Crossing turns to critical Key Customer Cases and fights the challenges therein. For this course we will offer a choice of the most relevant Key Customer capabilities to run your key customer successfully. We will look for integrated, effective and cross-functional solutions in these cases:  

3.  Seminar LearnWay

The Power Key Customer >Crossing Seminar is one of five pathways to put Key Customer >Crossing to practice (see >Crossing Pathways). You will come along with the >Crossing Seminar LearnWay which is a three-step approach to handle five >Crossing Drivers: 

Performing a pre-seminar step you will identify your goals, ideas and best practices and get motivated for the course. In the course situation you actively discover the Key Customer Case >Crossing Solutions and do the exchange of best practices. Each case will have measure values to be important for tracking the methods in practice. At the end of the course you will be fitted with a set of productive switch tools: personal roadmap, actions to your business environment, network and coaching help tools.

We do the training in a wealthy mix of lectures, presentation of examples and exercises.

According to our knowledge the Power Key Customer >Crossing Seminar LearnWay produces the highest output and satisfaction from your seminar investment we know.

4.  The Key Customer >Crossing Move Method

At this point we give you some more information about the Key Customer >Crossing Move. So we want to make you understand the uniqueness of the approach and the quality of results you will get from the course.

The credo of Key Customer >Crossing is: "Merge Forces to Drive Excellent Results.^TM". The method shows three  core competencies (red, yellow, green):

Want to learn more about >Crossing Business Move Method? Click here!

First core competence is the identification of existing strengths, methods, practices, knowledge and management concepts (we call them the >Crossing Forces) to achieve greater results in the special Key Customer Cases. 

The second core competence is the handling of five >Crossing Drivers: 

1. First Success

2. >Crossing Case Solutions

3. Best Practice Exchange

4. Scorecard Measures

5. Productive Mode Switches. 

These drivers guarantee that there is a maximum of cross functional input and practicable, focused output from spending analysing, concept-finding and training hours.

The third core competence is a set of multi-level results the approach produces by applying the five drivers. The  use of Key Customer >Crossing can show results on four >Crossing Result Levels for a maximum of outcome:

1. Personal Results

2. Business Results

3. Company Results

4. >Crossing Guarantee         If special conditions are given.

5.  Who should attend ?

This course is made for those who ...  

• are growing into key customer management roles (key customer leader/manager, key customer team members) or want to proof their actual role taking and/or

• are already experienced but wish to learn something new in and beyond key account management (key customer managers, team members, functional managers) and/or

• take responsibility for conditions allowing key customer success (human resource, senior managers, line managers, head of key customer management) and/or

• already attended a Key Customer seminar but want to have an add-on and/or

• are accepting an unique learning process for reaching greater results.

               

6.  Benefits

 

6.1  The >Crossing !

Work more effectively with yourself, the key customer and line people, motivate directly by empowering and supporting, make conflicts productive, have effective communication procedures.

 

6.2  The LearnWay !

You will attend the seminar by having experienced first success in pre-seminar work steps. In the seminar you will learn more valuable views on key customer work you ever had and you will start mapping the productive steps. Next to the Power Key Customer >Crossing Seminar most findings you will turn to practice immediately with highly positive effects to the whole network you are in.

 

6.3  Use it as a High Value Approach to establish superior management processes and results !

Instead of attending common Key Account management seminars (which normally use a narrowed mindset), you should follow the >Crossing LearnWay. That ensures that you get an integrated wake-up, relying on numerous proven management techniques, combined in a really innovative way with guaranteed, multi-level results.

 

6.4  Use it as an Add-On Capability !

>Crossing kisses strengths Hello! If you are already well-organised you can use the Power Key Customer >Crossing Seminar as an indispensable add-on to existing structures and capabilities. In this case the course is the programme to revitalise, streamline and reorient your existing views and processes. You can also fill the gaps and build up additional strengths.

 

6.5  KSV Knowledge Solution Value^TM

The KSV Knowledge Solution Value^TM formula gives a decision help by comparing values produced using Key Account Management and Key Customer >Crossing. KSV-calculations show higher rates for Key Customer >Crossing. Want to learn more about the KSV? Go here!

 

6.6  The >Crossing Roadmap !

The participants will get the Key Customer Case >Crossing Roadmap which is a valuable support for transferring the seminar know how to practice.

 

6.7  The unique >Crossing Certificate !

People participating in >Crossing Seminars will get a >Crossing Certificate, which is outstanding in the world and qualifies you for the cross-thinking way of management.

 

6.8  The >Crossing Handbook-CD !

So you can use the Key Customer Case >Crossing Know How every time and on the road. 

 

 

 

 

 

 

 

-------------------------------------------------------------------------------------------------

© memco Mempel Management Consulting 2003-2010. All rights reserved.

Management Crossing , Crossing and >Crossing are registered marks in EU and USA.

Expressions carrying these trademarks here, are product/service names and common law marks.