Included: >Crossing Roadmap, >Crossing Certificate and >Crossing Handbook-CD ! 

1.  Seminar Outline  

New Product >Crossing maximizes benefits in innovation processes by giving ultimate new concentration on central and decisive New Product Cases. You can use it for all development tasks and all product development situations.  

It is a >Crossing Business Move of memco Mempel Management Consulting and specifies the first-rate approach for performance, quality and effective procedures in Product Development management. 

The Power New Product Case >Crossing Seminar is to introduce you to New Product >Crossing in detail and to develop insights, abilities and hands-on concepts for selected New Product Cases. Solutions you get will definitely go beyond Product Development. So today you may choose to attend an traditional new product management seminar - or better the Power New Product Case >Crossing Seminar.

2.  New Product Case Solutions

New Product >Crossing turns to critical New Product Cases and fights the challenges therein. For this course we will offer a choice of the most relevant new product capabilities to run your New Product Development successfully. We will look for integrated, effective and cross-functional solutions in these cases:  

3.  Seminar LearnWay

The Power New Product Case >Crossing Seminar is one of five pathways to put New Product >Crossing to practice (see >Crossing Pathways). You will come along with the >Crossing Seminar LearnWay which is a three-step approach to handle five >Crossing Drivers: 

Performing a pre-seminar step you will identify your goals, ideas and best practices and get motivated for the course. In the course situation you actively discover the New Product Case >Crossing Solutions and do the exchange of best practices. Each case will have measure values to be important for tracking the methods in practice. At the end of the course you will be fitted with a set of productive switch tools: personal roadmap, actions to your business environment, network and coaching help tools.

We do the training in a wealthy mix of lectures, presentation of examples and exercises.

According to our knowledge the New Product Case >Crossing Seminar LearnWay produces the highest output and satisfaction from your seminar investment we know.

4.  The New Product >Crossing Move Method

At this point we give you some more information about the New Product >Crossing Move. So we want to make you understand the uniqueness of the approach and the quality of results you will get from the course.

The credo of New Product >Crossing is: "Merge Forces to Drive Excellent Results.^TM". The method shows three  core competencies (red, yellow, green):

Want to learn more about >Crossing Business Move Method? Click here!

First core competence is the identification of existing strengths, methods, practices, knowledge and management concepts (we call them the >Crossing Forces) to achieve greater results in the special New Product Cases. 

The second core competence is the handling of five >Crossing Drivers: 

1. First Success

2. >Crossing Case Solutions

3. Best Practice Exchange

4. Scorecard Measures

5. Productive Mode Switches. 

These drivers guarantee that there is a maximum of cross functional input and practicable, focused output from spending analysing, concept-finding and training hours.

The third core competence is a set of multi-level results the approach produces by applying the five drivers. The  use of New Product >Crossing can show results on four >Crossing Result Levels for a maximum of outcome:

1. Personal Results

2. Business Results

3. Company Results

4. >Crossing Guarantee          If special conditions are given.

5.  Who should attend ?

This course is made for those who ...  

• are growing into new product management roles (new product leader/manager, product development project leaders, new product team members) or want to proof their actual role taking and/or

• are already experienced but wish to learn something new in and beyond development management (new product managers, product development project leaders, team members, functional managers) and/or

• take responsibility for conditions allowing new product success (human resource, senior managers, line managers, head of new product development) and/or

• already attended a new product development seminar but want to have an add-on and/or

• are accepting an unique learning process for reaching greater results.

6.  Benefits

6.1  The >Crossing !

Work more effectively with yourself, the new product and line people, motivate directly by empowering and supporting, make conflicts productive, have effective communication procedures.

6.2  The LearnWay !

You will attend the seminar by having experienced first success in pre-seminar work steps. In the seminar you will learn more valuable views on product development work you ever had and you will start mapping the productive steps. Next to the Power New Product Case >Crossing Seminar most findings you will turn to practice immediately with highly positive effects to the whole network you are in.

6.3  Use it as a High Value Approach to establish superior management processes and results !

Instead of attending common product development seminars (which normally use a narrowed mindset), you should follow the >Crossing LearnWay. That ensures that you get an integrated wake-up, relying on numerous proven management techniques, combined in a really innovative way with guaranteed, multi-level results.

6.4  Use it as an Add-On Capability !

>Crossing kisses strengths Hello! If you are already well-organised you can use the Power New Product Case >Crossing Seminar  as an indispensable add-on to existing structures and capabilities. In this case the course is the programme to revitalise, streamline and reorient your existing views and processes. You can also fill the gaps and build up additional strengths.

6.5  KSV Knowledge Solution Value^TM

The KSV Knowledge Solution Value^TM formula gives a decision help by comparing values produced using product development techniques and New Product >Crossing. KSV-calculations show higher rates for New Product >Crossing. Want to learn more about the KSV? Go here!

6.6  The >Crossing Roadmap !

The participants will get the New Product Case >Crossing Roadmap which is a valuable support for transferring the seminar know how to practice.

6.7  The unique >Crossing Certificate !

People participating in >Crossing Seminars will get a >Crossing Certificate, which is outstanding in the world and qualifies you for the cross-thinking way of management.

6.8  The >Crossing Handbook-CD !

So you can use the New Product Case >Crossing Know How every time and on the road. 

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Expressions carrying these trademarks here, are product/service names and common law marks.