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iPower Product Case >Crossingi
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Power: Super-concentration of topics and program steps |
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Power
Product Case >Crossing Seminar Folder pdf
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to
Product
>Crossing
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Seminar Dates 2010 Not defined yet!
For venue, fee and
registration please
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Seminar Goals and Topics
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1.
Seminar Goals: More and better than just Product Management ! 
Today product work is characterized by extreme timelines, high expectations, heavily restraint budgets and the urgent need for internal coordination. To meet these challenges in everyday corporate life, you need more than just product management, you need:
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to establish entrepreneurial product management combined with additional management techniques for product success, e.g. leadership, risk and conflict management, process optimisation,
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to use existing strengths (such as product processes that work well) and best practices (such as proven management techniques) more consistently,
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to develop additional product work capabilities and effective ways which enable product staff and executives to handle critical product cases using the best available know-how (such as the reaching of product results, realizing effective product control).
Product >Crossing offers skills and methods for product work and multi-product programs going beyond existing product management procedures. It has new answers for today's challenges and provides significant added value in managing products.
Product >Crossing is a high-quality alternative to classic product management and leads to advantages like meeting product goals, better product results und higher efficiency of product work. In addition it is a valuable add-on for companies and people already practicing product management and looking for further skills.
You can use it for all kinds of product and services on all stages of the product life cycle as well as for product groups
The Power Product Case >Crossing Seminar introduces you to Product >Crossing in detail and develops insights, abilities and hands-on concepts for selected product cases. Solutions you get will definitely go beyond Product Management.
So today you may choose to attend an traditional Product Management
seminar - or better the Power Product Case >Crossing Seminar.
2. Seminar
Themes: Product Case Solutions
Depending on the demands of the
business, the complexity of the product and the given situation, product
success is influenced by the art of mastering a limited number of
Product Cases.
You will learn how Product >Crossing
works and the course offers you a choice of the most relevant product capabilities to run
your product work successfully. We will look for integrated, effective and
cross-functional solutions for these cases:
Product philosophy and product matrix
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Realization of a strong product philosophy and culture, understanding of best-in-class methods and practices, understanding differences.
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Interpretation of the product/line matrix organization.
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Establishing top level organisation and technical structures for product work.
Strategic
product steering
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Creating the product strategy, aligning product plans with the strategy, product segmentation.
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Creating the product fact basis: internal facts, external facts
Product
Start Up
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Assembling the product business case description
Preparing the product launch roadmap.
Key product performance processes
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Conducting the market analysis
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Achieving marketing effects: product marketing goals, market communication, marketing-mix
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Achieving innovation effects:
Realizing development targets, product development, product introduction, development projects.
Operational
product profit control
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Making of the realistic product plan (process, tools)
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Control of the market and product life cycle
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Realizing product control
Organization
of product work
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Competent play of the product/line matrix organization.
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Formulating and realizing tasks and competences of product management.
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Knowing and living the product manager role.
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Casting entrepreneurship.
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Procedures for handling of working interfaces.
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Organisation of the product team.
Communication, Cooperation and Influencing
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Create positive product pressure and conflict handling steps
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Push up product work performance by direct motivation efforts.
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Have unconventional communication and cooperation methods applied.
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Establish right meeting policy and structures.
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Work effectively in virtual projects and teams.
Qualification and introduction of Product >Crossing
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Creating job descriptions for product manager, product team, review board.
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Steps for introducing and strengthening of product work.
Special:
Customer orientation
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What customer orientation makes.
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Align product features to customer requirements, customer advantage and buying factors.
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How to gain customer satisfaction.
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Analysis of customer value chains.
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Developing customer demands.
Regarding the product-related issues and the corresponding network processes and connected jobs as a "company within a company" (like a profit centre) is a crucial approach for realizing advantages. The total available know how, methods, procedures, processes and organisational forms are used to master product situations actively and comprehensively. Entrepreneurial product leadership is a central issue here.
3.
Seminar LearnWay
The
Power Product Case
>Crossing
Seminar
is one of five pathways to put Product
>Crossing
to practice (see >Crossing
Pathways).
You will come along with the >Crossing
Seminar
LearnWay which
is a three-step approach to handle five >Crossing
Drivers:
Performing
a pre-seminar step you will identify your goals, ideas and best practices
and get motivated for the course. In the course situation you actively discover
the Product Case >Crossing
Solutions
and
do the exchange of best practices. Each case will have measure
values to be important for tracking the methods in practice.
At
the end of the course you will be fitted with a set of productive switch
tools: personal roadmap, actions to your business environment, network and
coaching help tools.
We
do the training in a wealthy mix of lectures, presentation of examples and
exercises.
According
to our knowledge the Power Product Case >Crossing
Seminar
LearnWay produces
the highest output and satisfaction from your seminar investment we know.
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Participation
in the Power Product Case >Crossing Seminar will
...
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4.
The Product >Crossing Method
At
this point we give you some more information about the Product >Crossing
Method. So
we want to make you understand the uniqueness of the approach and the quality of
results you will get from the course.
The backbone of Product >Crossing is the >Crossing Method, which merges numerous best practices, procedures and methods to achieve superior results. It creates conditions and abilities which, as it were, enforce product success.
Product >Crossing consists of three core competencies, which are summarized in the Product>Crossing Credo:
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Merge Forces to Drive Excellent Results.TM |
In all product situations, in managing products and in product support.
Want
to learn more about the >Crossing
Method? Click
here !
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1. Core Competence Merge Forces ... |
2. Core Competence ... to Drive ... |
3. Core Competence ... Excellent Results. |
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Integrate Product >Crossing Forces. Identify and integrate the best approaches, practices and strengths. |
Apply Product >Crossing Drivers. Use five drivers to fix product cases and make available relevant inputs, approaches and solutions. |
Enforce Product >Crossing Results. Produce results on up to four levels. |
Forces are: Product Management-Procedures: Product goals, product start-up, product planning, product strategy, positioning, product control, product reporting, product life cycle, tasks in product organisation, organising product work, product team, co-operation, product guideline Additional Techniques: Business strategy, networking, partnering, virtual working, process optimisation, leadership competence, self organisation, entrepreneurship, customer orientation, metrics for improvements
Process management, project management, product development, quality management, capacity management, qualification, stakeholder management, culture management, international affairs, risk and crisis management, change management, best practice identification |
Drivers are: 1. First Success Steps Analyse business and product requirements, make available people experiences and ideas, look for fast solutions in the very beginning of the improvement effort. 2. Learning from Best Practices Analyse best practices (internal, external), find and transfer success factors. 3. Product Case Solutions Select critical case, find best solutions using the >Crossing Case Solution Finder. 4. Scorecard Measures Measures to evaluate conversion success. 5. Productive Mode Switches Trainings, individual action plans and roadmaps, transfer to routine tasks, integration existing systems and procedures. |
Results are: 1. Personal Growth Higher motivation, new strengths, better use of existing strengths, more personal competence, personal roadmaps. 2. Product-Quality Higher effectiveness and efficiency in all product roles, more security for reaching product goals. 3. Business Success Product processes are high quality processes and supporting business success. 4. Guarantee The fourth result level is new in management and business improvement: the >Crossing-Guarantee. More security for the money invested. |
5.
Who should attend ?
This
course is made for those who ...
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are growing into product management roles (product leader/manager, team members) or want to proof their actual role taking (product managers, team members, functional managers) and/or
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are already experienced but wish to learn something new in and beyond product management (product managers, team members, functional managers) and/or
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take responsibility for conditions allowing product success (human resource, senior managers, line managers, head of product management) and/or
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already attended a product management seminar but want to have an add-on and/or
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are accepting an unique learning process to gain greater results.
6.
Faculty
Seminar
leader is Dipl.-Ing. Mr. Günter Mempel.
He
is founder of
memco Mempel Management Consulting and developed the >Crossing
Business
Move Method.
Starting a consulting career with Arthur Andersen he was engaged in strategic
management and product management in the aerospace industry.
His
focus in an over 10 year long international consulting experience is to
implement high effective and practicable management concepts on all company
levels. Topics are business strategy, innovation and project management,
marketing and sales, product management, key account management, organisation
etc.
7.
Seminar Benefits
The >Crossing
!
Work
more effectively with yourself, the product and line people, motivate
directly by empowering and supporting, make conflicts productive, have effective
communication procedures.
The LearnWay !
You
will attend the seminar by having experienced first success in
pre-seminar work steps. In the seminar you will learn more valuable views
on product-related work you ever had and you will start mapping the productive
steps. Next to the Power Product Case >Crossing
Seminar you will turn
the findings to practice immediately with highly positive
effects to the whole network you are in.
Use it as a High Value Approach to establish superior management
processes and results !
Instead
of attending common Product Management seminars (which normally use a narrowed
mindset), you should follow the >Crossing
LearnWay.
That ensures that you get an integrated wake-up, relying on numerous proven
management techniques, combined in a really innovative way with
guaranteed, multi-level results.
Use it as an Add-On Capability !
>Crossing kisses strengths Hello! If you are already well-organised you can use the Power Product Case >Crossing Seminar as an indispensable add-on to existing structures and capabilities. In this case the course is the programme to revitalise, streamline and reorient your existing views and processes. You can also fill the gaps and build up additional strengths.
KSV Knowledge Solution ValueTM
The
KSV Knowledge Solution ValueTM
formula
gives a decision help by comparing values produced using Product Management and Product
>Crossing.
KSV-calculations
show higher
rates
for Product
>Crossing.
Want to learn more about the
KSV? Go
here!
The Product Case >Crossing
Roadmap
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The participants will get the Product Case >Crossing Roadmap which will be a valuable support for transferring the seminar findings to practice.
The unique Product Case Crossing
Certificate
!
People participating in Product Case >Crossing Seminars will get a Product Case >Crossing Certificate, which is outstanding in the world and qualifies you for the cross-thinking way of management.
The Product Case >Crossing Handbook-CD !
So
you can use the Product Case >Crossing
Know How
every time and on the road.
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© memco Mempel Management Consulting 2003-2010. All rights reserved.
Management Crossing , Crossing and >Crossing are registered marks in EU and USA.
Expressions carrying these trademarks here, are product/service names and common law marks.
8.
Venue, Fee, Registration
The fee includes participation, handbook, handbook CD, roadmap, certificate, lunch, refreshments and drinks during seminar hours in seminar locations.
Seminar hours: Day 1 09.30 am - 05.00 pm Day 2 09.00 am - 04.30 pm
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Registration fee
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Registration for Seminar: Power Product Case >Crossing
You can register online or by fax anmelden.
Online: 1. Please fill in your data below. 2. Push the "Send" button. 3. We will confirm your registration within the next 1-2 days to your given email address.
Fax: 1. Please fill in your data below. 2. Print the page and then cut the registration at the dotted line. 3. Send the registration to fax number 0+49 (0) 6253 99 05 79.
General Seminar Terms Invoice, cancellation, refunding, modification: After registration you will receive an confimation by email. About three weeks before the seminar date you will receive the seminar fee invoice which is to be paid before beginning of the seminar. Cancellations until 5 days before beginning of seminar are free. Afterwards the half seminar fee becomes due. A change of attendents is possible at any time. MEMCO Mempel Management Cosnulting can call off the seminar at any time for important reason - in particular in case of illness of the speakers - against designation of a back-up date or under full refunding of fees already paid. The liability is exclusively limited to the paid seminar fee, not to any travel expenses. Seminar content seminar and the speakers list remain are subject while keeping the seminar character at any time. Venue changes are indicated at the latest 7 days before the seminar.
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© memco Mempel Management Consulting 2003-2010. All rights reserved.
Management Crossing , Crossing and >Crossing are registered marks in EU and USA.
Expressions carrying these trademarks here, are product/service names and common law marks.